Augmented Reality (AR)

AR is spreading fast because it brings elements of the virtual world into our real world, enhancing what we see, hear and feel. The technology can't be used without an additional device: a mobile phone with an app installed, a tablet or a laptop — AR sits between the real and the virtual worlds.
Augmented Reality - R 3 3 700x405 1 E1679732748234 | Lotuz Studio

BE ONE OF THE FIRST TO BRING AR ELEMENTS INTO YOUR PRESENTATIONS AND MARKETING MATERIALS — IT WILL MAKE YOU STAND OUT FROM THE CROWD AND CREATE A MEMORABLE COMPANY IMAGE.

This makes sense, because it isn't “reality” that is augmented but our own perception of it. Unlike Virtual Reality, Augmented Reality doesn't require a fully virtual environment; it uses the existing space and simply adds virtual information to it.

When the virtual and real worlds coexist in harmony, AR users get a new, enhanced reality in which virtual information serves as a tool that supports people in their everyday activities.