What is an Interactive 3D Masterplan Application?

The Interactive 3D Masterplan Application is a tool that helps real estate sales teams present properties to their clients in person or remotely. This cross-platform app offers rich functionality, including search by name, location, price, area, residential unit availability and other key features.

What are the features of an interactive masterplan application?

Key features of the Interactive Masterplan Application let users:

▪ View the surroundings from different viewpoints
▪ Filter and highlight all unit types by budget, size and available amenities
▪ See general information for each unit, such as gallery, floor plan and price
▪ Zoom in on selected areas of the masterplan
▪ See unit availability and reservation options
▪ Share unit information with clients by email or social media
▪ Explore the masterplan in 360° street view
▪ Explore the exterior and interior of any unit with a realistic 360° virtual walkthrough
▪ Fill in an inquiry form for prospective buyers
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What project inputs are needed to develop an interactive 3D masterplan application?

The key inputs we need to start work on your interactive masterplan application include:

▪ Platform choice – macOS, iOS, Android, Linux, etc.
▪ Architectural masterplan drawings
▪ Floor plans and elevations (.DWG)
▪ Interior information (furniture selection, finishes, etc.) and exterior information (landscape and surroundings specifications, etc.)
▪ Image library (photos, CGI)
▪ UI/UX design guidelines (corporate branding), navigation type and user flow requirements (if any)

What are the development stages of an interactive 3D masterplan application?

▪ UI/UX and environment setup; app design development, review and approval
▪ Full masterplan model development (buildings, landscape, hardscape elements, people)
▪ Overall texturing
▪ Overall lighting scheme
▪ Test build review and approval
▪ Quality assurance testing
▪ Release of the final product to production

What is the typical user flow in an interactive masterplan application?

The user flow in the Interactive 3D Masterplan Application can be outlined as follows:

Intro page –> Enter login & password –> General project information (location, masterplan, description) –> Phase selection –> Unit selection –> Assign client/buyer –> Create a new contact as a prospective buyer (new lead) –> Client questionnaire -> Unit reservation/booking.

Content management system, back end and CRM of the Interactive 3D Masterplan Application?

The back end of the Interactive 3D Masterplan Application can be outlined as follows:

▪ An existing CRM can be integrated with the Interactive Masterplan Application
▪ Developing a new CRM to the client's requirements is optional

The Interactive Masterplan Application is compatible with a range of CRM systems, such as SalesForce, Close, Agile CRM, HubSpot CRM, Zoho CRM, Copper, Zendesk Sell, SugarCRM, Pipedrive, Insightly, Freshsales, Bitrix24, Dialpad, Less Annoying CRM, etc.

To keep the information and content in the Interactive 3D Masterplan Application up to date, a content management system (CMS) is developed to:

▪ Add/edit content and information
▪ Manage unit availability
▪ Access saved lead forms
▪ Generate statistical and analytical reports

Common supporting software for an Interactive Masterplan Application (IMA):

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SketchUp

SketchUp is 3D design software used to create architectural models and perspectives. SketchUp can be used to build 3D models of the site and property types for an IMA.
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Unity

Unity is a 3D game engine used to build interactive applications. Unity can be used to create IMA applications with visual, interactive features.
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Unreal Engine

Unreal Engine is a 3D game engine and software development toolset used to build interactive 3D applications. Unreal Engine can be used to create IMA applications with visual, interactive features.
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ArcGIS

ArcGIS is GIS software used for mapping and geographic analysis. ArcGIS can be used to create interactive maps for an IMA.
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AutoCAD

AutoCAD is CAD design software used to create 2D and 3D architectural models and technical drawings. AutoCAD can be used to build 3D models of property types for an IMA.
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Mapbox

Mapbox is an online mapping tool used to create interactive maps for an IMA. Mapbox provides tools to design and customize maps, share them online and integrate geographic data from multiple sources.

Unreal Engine / Unity real-time rendering apps

Real-time rendering is not new — the gaming industry has used it for quite some time — but we can now say with confidence that it has also become one of the most important parts of the real estate world.

It is a truly revolutionary technology that lets us discuss architectural design in real time and opens up new perspectives on real estate sales

Real-time rendering is nothing new in the gaming industry, and it has now become one of the most important technologies in real estate. With it, property developers around the world can let their customers experience a property realistically before deciding to buy or sell. This brings many benefits to developers and their customers alike. To understand the technology better, though, we need to break down its architecture into three stages: application, geometry and rasterization. In the application stage, we create a 3D scene, which is then displayed on an ordinary 2D screen.
The geometry stage is a key part of real-time rendering. Here, polygon models are transformed and processed through a series of consecutive steps, including model and view transformation, lighting, projection, clipping and screen mapping. The final stage is rasterization, where colors are applied and graphic elements are converted into pixels, or picture elements. Real-time rendering gives users an engaging interactive experience. Because images are displayed in under 1/30 of a second, user input can be processed and answered almost instantly, creating a truly exciting experience. Immersive technology offers users a remarkable, personalized journey in which they can take actions and interact with the generated 3D environment. Unlike conventional animation, users have full control over what happens on screen: they can change certain settings, move around, open and close doors, switch lights or the TV on and off, and remove sections of wall or even the entire roof to view the building from different angles.